Search engines remain the top tool for finding search engines, but a new strategy has emerged based on discovery, according to research from Forrester Research. In fact, 54% of U.S. … Read the whole story
Google is considering alliances with private-equity firms to help structure acquisition deals. Google has acquired nine companies so far this year, followed by Yahoo … Read the whole story
Most Web users have expectations about privacy that appear to be at odds with current practices of ad companies, according to a report released … Read the whole story
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of a new set of ad units combining video … Read the whole story
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Total digital … Read the whole story
Tracking paid-search clicks to phone calls paid off for one brand. Paychex increased its lead generation 98% while decreasing cost per acquisition by 43% … Read the whole story
The statistics don't lie: Gaming sites really do produce better return on investment for online advertisers. Gaming sites are producing better engagement rates than … Read the whole story
Consumers want to know that brands value customer preferences and behavioral data by treating the information with respect. Etiquette will become more important this … Read the whole story