June, July and August are known for vacations, outdoor activities -- and, yes, weddings -- but marketers need to capitalize on the seasons, whether summer, fall, winter or spring. Events … Read the whole story
Google made Full Credit Measurement Attribution generally available Thursday to Google Analytics users, along with a handful of measurement tools, giving marketers more access … Read the whole story
Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any … Read the whole story
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
Marketers can justify budgets and campaigns without using a last-click attribution model. Scroll down about one-third of the way through the post to read … Read the whole story
The ad trade group Digital Advertising Alliance is criticizing Mozilla for inching forward with a plan to block third-party cookies. DAA General Counsel Stuart … Read the whole story
Last week, in Christchurch, New Zealand, Google launched a world-changing initiative: Project Loon, balloon-powered Internet for everyone. "Sometimes," the cute kid narrating the launch … Read the whole story
Taking another page from Twitter, Facebook on Thursday unveiled a short-form video service that will compete directly with its rival's explosively growing Vine app. … Read the whole story
The challenge is how do brands take advantage of deploying the right tools to reach and engage local consumers. Not everyone gets it right. … Read the whole story
The largest egg brand in the U.S. is searching for a "CEO" -- but there's no corporate shakeup involved. In this case, CEO stands … Read the whole story
At the MediaPost Brand Marketers Summit, Milwaukee Brewers marketer Caitlin Moyer said that once a brand starts to respond to social media conversation and … Read the whole story