Social media posts and search queries follow similar patterns during real-time events, but activities connected to the former tend to lead the latter by as much as 4.3 hours, providing … Read the whole story
RTB.com has officially launched with all eyes on mobile real-time bidding aimed at smartphones and tablets in the premium ad space. The focus now … Read the whole story
A recent study by CPC Strategy detailing the momentum of Google's Product Listing Ad (PLA) program further reinforced what most marketers already know: Google … Read the whole story
AOL is readying a reader to fill a void left behind by Google. Now in beta, reports expect the launch of AOL Reader for … Read the whole story
When you start typing in a search online, you know how the engine's algorithm offers completion suggestions before you are even done? I've always … Read the whole story
Millennials have come to see the daily deal Web sites as a part of their own daily lives, with nearly a quarter (25%) of … Read the whole story
Big Data and real-time marketing channels, ironically, may force companies to face their own humanity and think harder about what it means to relate … Read the whole story
AEG Global's Scott Carlis said the trick about marketing is to monitor conversation and sentiment and be in position to capitalize on a marketing … Read the whole story
The conventional fear is that privacy is in some way being infringed upon by advertisers. It's unfortunate that connotations of a word like tracking," … Read the whole story
In 2012, the Pew Internet and American Life Project released a report focusing on how people are using their cell phones to engage in … Read the whole story
Digital First Ventures, the venture-capital division of Digital First Media, has formed a strategic partnership with NewsCred, which specializes in digital content marketing and … Read the whole story
In the U.K., "TV needs you." So says Kantar Media as it looks to recruit people to join the panel that generates TV ratings … Read the whole story
Few acts seem to show brand affinity more than someone sifting through his or her spam folder for a marketing email. Which brands are … Read the whole story
Ad spending soared at Twitter and YouTube in May, while dropping slightly at Yahoo and Facebook. Twitter dollars jumped 95%, while YouTube was up … Read the whole story