Search marketers lean on programmatic display buying more often these days. Perhaps it reminds them of search engine marketing. It turns out that U.S. marketing budgets rose 130% in Q2 … Read the whole story
Search engines are increasingly blurring the differences between paid ads and organic listings, the Federal Trade Commission said on Tuesday. The FTC pointed to … Read the whole story
I recently shared Eli Goodman's perspective on issues facing digital marketers, from tapping look-alike audiences and combining channels to everyone's favorite topic, Google Glass. … Read the whole story
In its latest content initiative, LinkedIn has partnered with IDG Communications to create a series of new tech-oriented discussion groups on the professional network … Read the whole story
If you follow the trade press (including this publication), you'd think that WPP and Publicis dominate Madison Avenue's technology beat, but according to some … Read the whole story
Veteran agency executive and mobile expert Eric Bader is joining social data-driven ad network RadiumOne as its first chief marketing officer. Bader was most … Read the whole story
Rimm-Kaufman Group CEO George Gallate spills the beans about what's on his mind. He talks about the many consumer voices that provide input to … Read the whole story
The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story
Elisa Gabbert gives us a few simple steps that marketers might overlook in Google AdWords accounts. The steps, part of a white paper she … Read the whole story
Matthew Brown answers five questions about semantic search engine optimization, from defining the term to determining whether implementing schema.org markup will hurt search engine … Read the whole story
A compiled list of techniques to optimize Web site for better conversions tells about 100 success stories. The case studies come from multiple sources. The … Read the whole story