Analyzing search logs from two different commercial search engines, Microsoft researchers found that results repeated in about 40% of multi-query search sessions and users engage differently with repeats than with … Read the whole story
OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story
A little on the geeky side, but Steven Vaughan-Nichols believes Microsoft will replace RT and WP8 with Windows 8.1, and will eventually replace its … Read the whole story
Despite their leading role in many mobile conversations, new research shows that apps should merely support a brand's broader strategy. When browsing or searching … Read the whole story
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's software to work more closely with Microsoft's. The deal aims to help clients … Read the whole story
More than half (51%) of Yelp users make local purchase decisions after visiting the online ratings and review site, according to a new Nielsen … Read the whole story
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
AOL's new and good app for tablets recalls its roots as an entryway to the Internet for newbies. Yet it also has some of … Read the whole story