Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed. Read the whole story
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a … Read the whole story
Back in the fall of 2009, I published a series of Search Insider columns titled, "Everything I Need to Know About Marketing I Learned … Read the whole story
More than half (58%) of smartphone owners, or a third of all adult U.S. shoppers, regularly showroom and buy products from online retailers while … Read the whole story
Some 62.28% of all Internet-connected devices in North America send traffic through Google every day, according to a study by Deepfield that also finds … Read the whole story
LinkedIn on Tuesday formally launched its new native ad units that appear in users' feeds and look like regular posts except for the "Sponsored" … Read the whole story
We are quickly moving to a world of cross-channel hyper-targeting. The notion of database-precise targeting is not just for direct response campaigns anymore, but … Read the whole story
Leaving domestic adoption rates in the dust, emerging markets are increasingly responsible for the majority of mobile growth. In June, more than 261 million … Read the whole story
There are several ways to pay for advertising charges on Bing, but Lisa Osse provides answers to the top 10 problems with credit cards … Read the whole story
A second-screen device may be the only TV screen as well as a key factor in multi-screen activity, according to a study from NPD … Read the whole story
Renee Haas believes Google’s Carousel could shake up local search marketing campaigns after research shows the layout is most likely to appear for search … Read the whole story
Foursquare on Tuesday opened up its self-serve ad platform more widely after testing the service with select New York City businesses in recent months. Read the whole story
A rare but candid discussion of mobile's challenges for marketers and publishers happened yesterday at OMMA Premium Display in LA. We need more cases … Read the whole story
Shopkick reports that people can buy select items and earn rewards through its updated app from more than 30 stores, including Target, Macy's, Best … Read the whole story
It's no longer enough to just spend money in digital -- now the game is about having the right analytics, metrics and KPIs to … Read the whole story
Deal activity in the local digital space in the first half of 2013 was in line with the year-earlier period, with mobile showing the … Read the whole story