Rather than a revolution, I call Google Chromecast an evolution of products the tech industry will continue to see in the near future. It even helps search marketers reach consumers … Read the whole story
Mobile devices that turn into research and information tools tend to follow consumers from home to work, blurring the lines between personal and business. … Read the whole story
Last week, I talked about the chasm between marketing and sales in most organizations, with the customer left to perish in the middle. One … Read the whole story
YieldMetrics will rebrand to Adomic next week, emphasizing the company's focus on real-time bidding to support advertisers moving ad dollars to RTB, according to … Read the whole story
How do you know if your Web site is working to get you calls? If you want more calls from your Web site, the … Read the whole story
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile privacy code, which sets out rules for collecting data and serving ads … Read the whole story
We're not the first to say it, but it bears repeating. The current content marketing business - driven by blogs, podcasts (audio and video), … Read the whole story
Mobile growth powered Facebook to a 53% revenue gain in the second quarter as the company's fortunes are increasingly tied to devices, not the … Read the whole story
Compared to accessibility teens enjoyed a decade ago, the teenagers of today's generation live in a world where exposure to the media is right … Read the whole story
PointRoll has agreed to settle a class-action lawsuit stemming from allegations that it circumvented the privacy settings of Safari users. PointRoll said in court … Read the whole story
Well, go figure! Mobile devices really are person-to-person tools, despite our efforts to turn them into computers. Marketers need to start focusing on the … Read the whole story
There's a difference between a customer and a lifetime consumer. So how does a brand turn an occasional customer into a brand advocate for … Read the whole story