Microsoft has developed a method that allows marketers to visualize location data in heat maps within Windows Store apps, pulling in public points-of-interest data sources available within Bing Maps, and … Read the whole story
Google wants film students from five colleges to help explore how they can use its wearable computing device to make movies. It's only a … Read the whole story
Search marketing has historically been based upon consumers seeking something, finding it, then (hopefully, from a marketer's standpoint) making a purchase. What about the … Read the whole story
Rival competition for a share of the sports media market is pushing publishers and networks to become more creative. Yahoo Sports and the NBC … Read the whole story
With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to … Read the whole story
The total digital audience across the largest 100 U.S. sites increased 38% on average from standard PC-based traffic totals. An update on those figures … Read the whole story
Agencies and ad-tech software creators need to be able to service the Gen X CMO's requirements in search, share and serendipity marketing -- whether … Read the whole story
In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story
Facebook on Tuesday announced a new pilot program to help mostly smaller mobile game developers promote and distribute their titles across the social network. … Read the whole story
Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a … Read the whole story
While the enthusiasm for "Shark Week" now borders on farce, there is nothing silly about the ad frenzy surrounding Discovery's annual event. Celebrating its … Read the whole story
Analyzing log files is a critical component of search engine optimization. Tim Resnik explains how Googlebot crawls Web sites and provides details on optimizing … Read the whole story
Optimizing content to serve up in search engine results makes good content great, according to Elisa Gabbert. She guides us through the process of … Read the whole story
Jay Taylor gives us some tips on how to gain more from measuring SEO success based on specific key performance indicators (KPIs). Marketers know … Read the whole story