Social might present challenges for search marketers, but the signals in consumers' Twitter tweets, and Facebook posts offer a wealth of knowledge to help brands optimize content, search campaigns, and … Read the whole story
Google made a major shift toward attribution marketing Tuesday with the release of a premium analytics model that relies on economics and statistical analyses … Read the whole story
Elisa Gabbert tells us how to increase quality scores by expanding on what marketers know about Google's formula to improve rank. Starting with search … Read the whole story
Google is making its TrueView advertising format available globally to video game developers, as well as allow advertisers to buy ads running in desktop … Read the whole story
Clients, whether internal or external, and search marketing experts don't always see eye-to-eye on projects. Brittan Bright shares her thoughts on overcoming the most … Read the whole story
In a defeat for 3Taps, a federal judge has refused to dismiss charges that it violated a computer fraud law by continuing to access … Read the whole story
Andrew Beckman gives us a rundown of what clients have experienced with Google Enhanced Campaigns, and provides a list of overlooked tasks since the … Read the whole story
When it comes to practical ways to target mobile users in context, Jeremy Lockhorn, VP, emerging media at Razorfish, pointed to geoconquesting -- hitting … Read the whole story
I always think that someday the public will get so up-to-here with the Internet, that there will be some widespread revolt against its excesses, … Read the whole story
In a follow-up to its report last week comparing app usage on iPhones and iPads, Flurry takes a similar look at how use differs … Read the whole story
On Day One of the Mobile Insider Summit, speakers engaged the audience on some of the ways mobility is challenging traditional notions of the … Read the whole story
Recent tablet game titles suggest that devices will pose a serious challenge to the attractiveness of the next generation of pricey consoles from Microsoft … Read the whole story