Marketers have finally caught up to the increase in use of mobile search by consumers. Not tablets, but rather smartphones. Google and Facebook will grab most of the mobile market … Read the whole story
Paid-search visits accounted for one-third of total search engine visits to ecommerce Web sites in the first half of 2013, up from 26% in … Read the whole story
Though it might sound like something from Animal Planet, Google Panda is just as serious a matter for online marketers now as it was … Read the whole story
Nielsen Online Audience Segments - TV Viewing, has begun using eXelate conneX, a cloud infrastructure service, to segment, map, and create customer audiences it … Read the whole story
Facebook published a report Tuesday on its Web site with data on the requests the company receives from foreign countries about its users -- … Read the whole story
To make it easier for businesses to run promotions on Facebook, the company is lifting the requirement that promotions on the social network must … Read the whole story
Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where Millennials defied the … Read the whole story
Looking for some tips on using customer personas and keyword research to increase conversions by 81%? A webinar highlighting the company One Call Now … Read the whole story
Ethnic groups can share brand likes, but the most diversity in ethnic brand preferences was seen in the automotive category, where there was no … Read the whole story
Kristi Hines discusses how to use features beyond the standard Analytics reporting such as filters, advanced segments, custom reports, and dashboards. Screen shots support … Read the whole story
Google Maps is the most popular mobile app in the world, according to new research by London- and Singapore-based research company GlobalWebIndex. Read the whole story
Ease of use trumps all other qualities when consumers enter a retail mobile site, and they will punish bad performance by going to a … Read the whole story