SearchBlog
A decline in the aggregated cost per click for paid-search ads in Q3 2013, enticed marketers to purchase more ads from Google during the quarter, increasing the company's aggregate revenue. … Read the whole story
This year marketers face a shorter holiday season. Hanukkah begins at sundown Nov. 27, followed by Thanksgiving, Black Friday and Cyber Monday all within … Read the whole story
- COMMENTARY
This week, man. My football team continued on its season-long quest to boost opponents' self-esteem, the deli guy misheard a request for tuna as … Read the whole story
Consumers suing Google about ads in Gmail are urging U.S. District Court Judge Lucy Koh to refuse to authorize an immediate appeal of her … Read the whole story
- COMMENTARY
Marketers who understand Google Hummingbird hope the company follows through with its plans. Many say it will rid the Internet of spam content and … Read the whole story
- COMMENTARY
Rand Fishkin explains the effect Hummingbird has on long-tail searches, search engine optimization, and how he sees the impact evolving. Google has made several changes … Read the whole story
- COMMENTARY
It can be hard for B2B marketers to connect with target audiences inundated with messages about improving revenue, lowering costs and increasing efficiency. Companies … Read the whole story
Along with Windows 8.1, Microsoft is debuting several new ad formats, including in-banner video. With the latest version of Microsoft's reimagined operating system, advertisers … Read the whole story
CVS/pharmacy is giving that venerable but perhaps a bit tired marketing channel -- the weekly circular -- a digital makeover. It includes personalized promotions … Read the whole story
