Retailers using video to drive sales, direct-response sales and brand awareness continue to pick up on YouTube. Steve Arthur, head of industry for retail at Google, provides some tips for … Read the whole story
Google introduced Shopping campaigns Tuesday for product listing ads (PLAs). The feature aims to streamline how marketers manage and bid on products, report on … Read the whole story
The most obvious difference between Web and device screens -- size -- is also the most complicated. This difference leads to some counterintuitive implications … Read the whole story
DG is launching a feature in its Peer39 platform Tuesday that allows ad buyers to detect and avoid clicks from botnets in advertising auctions. … Read the whole story
There are some obvious opportunities for retailers to help mobile shoppers in their stores. One of the most obvious, highlighted in a recent study, … Read the whole story
If you had any doubt that "brand journalism" was here to stay, a panel of top marketers and agency executives said it is now … Read the whole story
Mobile is the delivery platform that digital coupons have been waiting for. I just wish more publishers got with the program and made it … Read the whole story
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
To the marketer inundated with disparate, disjointed data, I suggest a new tool: the insights management platform (IMP), which has four major functions: Read the whole story
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- in the first half of 2013, while Internet advertising continued to rocket higher … Read the whole story
A newly released study, "America's Most Talkative Cities," provides a top 10 ranking showing that word of mouth varies widely by market -- and … Read the whole story
Continuing to reshape its management structure, About.com on Tuesday named Brian Colbert as its first Chief Revenue Officer. He will be expected to lead … Read the whole story
Citing Facebook's mobile success story and the move away from "underperforming" mobile banners, Juniper sees rich media and better real-time targeting driving rapid growth … Read the whole story
In a victory for the Performance Marketing Association, the Illinois Supreme Court has struck down a 2011 tax law requiring out-of-state retailers to collect … Read the whole story