The holidays bring a slew of enticing benefits tied to customer experience, but no matter how engaging the search, the social or the display campaigns, for me customer service provides … Read the whole story
Marketers wondering what a product listing ad might look like are paying close attention to an experimental image-text search ad that Google is testing. … Read the whole story
I know a lot about football -- and by a lot, I mean relatively nothing at all. A lifelong fan, I've played in a … Read the whole story
Mobile ad firm Zumobi has introduced a new expandable video ad format that it's positioning as an alternative to video pre-roll and screen takeover … Read the whole story
Poor customer service sends consumers packing from one brand to another, despite all the data marketers collect to learn more about potential and existing … Read the whole story
Worldwide, new research suggests that industries and brands are leaving nearly $50 billion on the table for failing the simplicity test with consumers. Who's … Read the whole story
Arriving fashionability late - or, rather, not being invited until the party had been going on for awhile - Google will soon be able … Read the whole story
Targeted mobile advertising company Adelphic on Wednesday announced the addition of mobile video inventory to its demand-side platform (DSP). This means that agencies and … Read the whole story
New research from Akamai Technologies says that mid-roll ads stand the best chance of being seen to completion, but obviously those can't be very … Read the whole story
Eight analytics companies that track mobile users in retail stores have agreed to follow a new code of conduct that requires them to notify … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
The supply of media impressions available through real-time media-buying exchanges surged 32% worldwide during the third quarter of 2013 (vs. the same quarter a … Read the whole story
Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on using fourth-quarter paid-search ad results to support first-quarter 2014 campaigns. Unlike B2C brands, … Read the whole story
LinkedIn has unveiled updated iPad and Pulse apps along with a new email offering called LinkedIn Intro that includes a sender's profile information. The … Read the whole story
Marketers still have a lot of work to do in improving the mobile user experience. For many, this means optimizing the mechanics of the … Read the whole story
A major disconnect exists between consumers and marketers in terms of how each perceives the value of marketing. However, even though marketers have an … Read the whole story
For retail marketers, the past five years have been tough. Not only did the economy tank in a way not seen since the 1930s, … Read the whole story
Foursquare on Wednesday rolled out new tools for publishers that give them more insight on places popular with their followers and which of their … Read the whole story
It is a paradox that measurement, a discipline so predicated on objectivity, can sometimes be so subjective. Measurement has long been a subject of … Read the whole story