SearchBlog
Arkady Borkovsky, CTO at Yandex Labs, and I met at a MediaPost OMMA event in San Francisco several years ago. He participated in a panel on global search. That's when … Read the whole story
The uncertainty of what media will cost six months in advance can put even the most seasoned buyers on edge. Easing the pain, Google … Read the whole story
- COMMENTARY
If readers' responses to my few columns about Google's Glass can be considered a representative sample (which, for many reasons, it can't, but let's … Read the whole story
When it comes to increasing ROI, marketers that are big on Big Data are seeing huge benefits. Of marketers that use Big Data in … Read the whole story
- COMMENTARY
Voice interfaces are a long way from common use, for technical and social reasons. But our fascination with the idea of the amiable robot … Read the whole story
The automaker's Web-based digital marketing services channel -- a joint venture with its franchisees that provides services like call tracking, lead management solutions, dealer … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
Among all sectors, CPG brands have had the most trouble engaging online audiences over the past two years. Typifying the category's digital failings, beer … Read the whole story
Instagram offered more information about the advertising it recently announced for the photo-sharing app. Users would start seeing Sponsored Photos and Sponsored Videos in … Read the whole story
- COMMENTARY
Bing Ads now provides better compatibility with Google's Enhanced Campaign platform on Google AdWords, which means that marketers using Bing Ads can import campaigns from Google … Read the whole story
Thanks to continued growth in online advertising, the interactive media sector is expected to see a 33% increase in profitability this year. Among all … Read the whole story
The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, the retailer will use Twitter and Instagram to tell shoppers about great deals, … Read the whole story
- COMMENTARY
Thinking about switching to Google's Universal Analytics? In a video, Brian provides some advice on whether it's a good time to make the move. Google's … Read the whole story
Nearly 90% of marketers surveyed by Forbes and gyro say they are maintaining or growing their budgets. However, far fewer said they were focused … Read the whole story
