Yahoo CEO Marissa Mayer in a blog post Monday describes how the company will encrypt all information moving between Yahoo data centers, and plans to give users an option by … Read the whole story
Social channels account for less than 1% of total shopping sessions, but of all the social sites connecting or leading consumers to goods and … Read the whole story
Tracking activity between desktops and mobile devices is finally a reality. Google announced it would begin showing advertisers paid search conversions that begin on … Read the whole story
Building on its company pages launched three years ago, LinkedIn introduced "showcase pages" that allow companies to highlight specific brands or products by creating … Read the whole story
Jay Taylor gives us three reasons why small and-medium-size businesses should invest more in their Web site. They tend to invest more in marketing … Read the whole story
Digital ad spending in local media is expected to grow at a compound annual rate of 14% in the next five years, to $23.1 … Read the whole story
"How do you market to affluents?" is a typical question a brand will ask any agency. Affluents represent the "white whale" of marketing that … Read the whole story
Adding to the already packed list of "something-based targeting," TubeMogul and Resonate have announced a partnership that will bring "motivation-based targeting" to online video … Read the whole story
By qualifying the future growth of multiscreen campaigns as being largely dependent on the delivery of a single-source multiscreen metric, are we missing the … Read the whole story
Tablet or smartphone? Representing very different modes of mobile engagement, marketers are eager to know which gadget will win out among consumers. The vast … Read the whole story
Moms say they will be using their phones in-store this holiday season. But retailers who want to grab their interest had better come armed … Read the whole story
At the Mapping Mobile Conference, panelists spoke about everything from consumer research to dating sites. One dominant takeaway is that people who are willing … Read the whole story
Depends on who you talk to. Or in the case of OMMA RTB Chicago, who's talking to you from the opening panel debate. Jen … Read the whole story