SearchBlog
Marketers will transform marketing departments from cost centers to revenue-generating business units in 2014. Data helps with this transition, along with digital key performance metrics. Just ask Google and Bing … Read the whole story
Visual IQ, which supports analytics and attribution modeling to understand how media performs, will integrate BlueKai's data on millions of unique consumers. The partnership … Read the whole story
In the race to develop a programmatic infrastructure to buy and sell TV viewers the way agencies and trading desks now trade the right … Read the whole story
Marketers have begun to reap higher returns from the amount spent to advertise on Facebook's site during the holidays, but can the platform do … Read the whole story
Forevermark will become the first luxury brand to run a YouTube masthead takeover across desktop, mobile and tablet devices, after Google extended the service … Read the whole story
Native advertising formats -- ads that mimic the native non-advertising content on a publisher's page -- now represent more than a third (35.7%) of … Read the whole story
It's no secret that marketers spend more in the months leading up to the holidays when it comes to targeting gift givers, but it's … Read the whole story
Facebook reportedly plans to charge $1 million to $2.5 million a day for video campaigns, depending on the size of the audience a marketer … Read the whole story
Social media marketing continues to grow and mature -- and it's doing so at the expense of display marketing. More than a third of … Read the whole story
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I pulled some data-related prophecies to share with you, but here's my prediction first: Marketers will begin to use data to better understand the … Read the whole story
- COMMENTARY
The Internet is the monolith spurring the evolution (de-evolution?) of English. We see it spread across the digital landscape, and take hold IRL (in … Read the whole story
- COMMENTARY
Companies today need to consider where they should strategically invest in building meaningful brand propositions, determine the optimal number of brands required to deliver … Read the whole story
- COMMENTARY
Here are 14 critical trends to help marketers re-create their own futures in 2014 -- as well as break old habits, embrace new methods … Read the whole story
COMMENTARYLast week I posted an article exploring programmatic's place in place-based media. In it, I stated my belief that, while programmatic trading does exist … Read the whole story
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Erik Ford did a good job recapping the winter MediaPost Search Insider Summit in Park City, Utah. For those of you who missed the … Read the whole story
- COMMENTARY
Microsoft has had only two CEOs in the 38-year history of the company, John Thompson reminds us in a blog post. The Microsoft director … Read the whole story
COMMENTARYNumerous studies show that consumers shop on their smartphones and tablets but buy in stores. It's also no secret that many consumers also use … Read the whole story
- COMMENTARY
A variety of studies over the past year have confirmed that moms, really, really like smartphones. Estimates range, but we can safely say that … Read the whole story
