Product listing ads (PLAs) have a higher potential to brand products and services compared with text-based ads because they include an image along with the text. Marketers supported by Rimm-Kaufman … Read the whole story
U.S. Internet advertising revenue rose 15% to $10.69 billion in Q3 2013 compared with the year-ago quarter, per the Interactive Advertising Bureau. During the … Read the whole story
A new study suggests that brands in the $24 billion-a-year industry could be doing a lot more to market in the digital realm. Half … Read the whole story
Long ago, science fiction author Isaac Asimov wrote of three rules, or laws about what robots can or cannot do. Google's latest investments away … Read the whole story
Last week, Google briefly released a feature that allows app users to exert more control over the data collected by apps. The digital rights … Read the whole story
Glam Media has quietly opened its editions platform inside the Foodie Recipes app to brands and publishers. While Godiva and Contadina are the first … Read the whole story
Hope you all are having a wonderful giving season. This being the busiest time of year for nonprofits, I'm guessing that your 2014 marketing … Read the whole story
The Internet seems to make all of us feel compelled to form points of view about subjects that really aren't worth getting riled over. … Read the whole story
Consumers naturally show more concern about identity theft than online privacy, But more to the point, users see themselves now more actively engaged in … Read the whole story