"Cocos in Murrieta, California," my future mother-in-law typed into a Google search engine query on her mobile phone while traveling through the area from out of state. During her stay … Read the whole story
Google claims to have disabled more than 350 million unscrupulous ads, banned more than 270,000 advertisements, blacklisted more than 200,000 publisher pages, removed more … Read the whole story
In his speech today about governmental surveillance, President Barack Obama made some comments that didn't sit well with the Direct Marketing Association.That group took … Read the whole story
President Obama Friday announced limits on the National Security Agency program that reins in collecting data on Americans and bans eavesdropping on the leaders … Read the whole story
Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of … Read the whole story
Combining programmatic technologies with traditional direct buying strategies is paying off for video advertisers. TubeMogul today released a report exploring how programmatic direct video … Read the whole story
For more than a decade, video has played a role in enterprise presentations, training, meetings and conferences. However, over the past few years, enhanced … Read the whole story
Pivotal Research just issued a report forecasting 5% organic revenue growth for the major industry holding companies. Interpublic Group will lead the way on … Read the whole story
"View-through conversions." Ring a bell? If not, they're a tricky little metric used in the display and social media advertising world to cite an … Read the whole story