Search on the keyword "green" in Google's search engine, and query results hand back a bunch of stuff. The color -- you guessed it -- green. It has become easier … Read the whole story
Magna Global, part of IPG Mediabrands, committed $100 million of its managed client advertising dollars to the Mountain View, Calif. company in a one-year … Read the whole story
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
Digital marketing technology company Webtrends on Tuesday announced the appointment of Joe Davis as CEO, effective immediately. Davis was CEO of CoreMetrics before the … Read the whole story
So you've started a nonprofit, and you'd like to get the word out. There's social media, SEO, word of mouth, etc., but you're getting … Read the whole story
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story