A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that should change the game for Bing … Read the whole story
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
I couldn't help but notice that last week's column, where I railed against marketers' obsession with tricks, loopholes and pat sound bites, got a … Read the whole story
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
Google said this week that it will evaluate cities in nine metropolitan areas -- Atlanta, Charlotte, Nashville, Phoenix, Portland, Raleigh-Durham, Salt Lake City, San … Read the whole story
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
Mobile ad reach grew substantially in the last year, but most users don't think they are paying for the data that ads consume. But … Read the whole story
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online … Read the whole story
The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
In an era dominated by informed automation, how do you buck the trend and return to real consumer intimacy? Take a look at your … Read the whole story
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
Rocket Fuel on Thursday announced the general launch of its Mobile Advertising Suite. The new toolset has been used by over 200 advertisers in … Read the whole story