It came up during a dinner conversation the other night. What convinces one consumer to open an email and click through to a landing page or conduct a search doesn't … Read the whole story
Time Inc. has partnered with Google to launch a global programmatic advertising sales platform called the Time Inc. Global Exchange, The new platform, powered … Read the whole story
At the risk of sounding sexist, I wonder if women might make better marketers then men? If you'll remember, I proposed a new way … Read the whole story
Google has turned Chrome hands free by allowing Chrome users to say "OK, Google" to search the Web. Google first demonstrated voice search in … Read the whole story
If you go to an industry conference, you might leave the room thinking click-through rates don't matter and cookies are dead -- that there … Read the whole story
In what seems like an unlikely match at first glance, digital marketing company Didit has acquired boutique New York PR firm LVM Group. Kevin … Read the whole story
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software. Read the whole story
There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many shoppers find … Read the whole story
Siding with actress Cindy Lee Garcia, a federal appellate court has ordered Google to remove the controversial 14-minute trailer for "Innocence of Muslims" from … Read the whole story
For brands and publishers, managing their video assets across social media channels has never been tougher -- a fact that bodes well for some … Read the whole story
London-based Struq has launched what it claims to be a first: a cross-device retargeting platform geared for retailers. The company's CEO, Sam Barnett says … Read the whole story
It's especially useful for those with disabilities but gives all users an easy hands-free way of using the device. Called Tilt Control, Isobar is … Read the whole story
For the largest Web publishers, the mobile migration isn't slowing down. Almost a year after comScore introduced a service highlighting traffic across mobile devices … Read the whole story