In the search for online and in-store mobile tracking equality, none exists. Government legislators and consumers have never had a similar view on the ability to track customer behavior online … Read the whole story
About 2.99 seconds. That's the average time the top 100 Web-only retail sites take to load on a mobile device -- almost two seconds … Read the whole story
Ad-supported free games are finally catching on. Some 86% of gamers prefer free games with ads compared with paid games without ads, per a … Read the whole story
Appealing directly to e-commerce and gaming firms, Twitter is reportedly readying a new app-promoting ad unit. Once clicked, the units will take users to … Read the whole story
"Get them while they're young." It's a maxim that companies and marketers have long held dear. A series of studies shows just how far … Read the whole story
Yahoo on Thursday announced John Hayes, executive vice president and chief marketing officer at American Express, would not run for re-election on the company's … Read the whole story
Tablet growth is likely to slow as the platform reaches saturation among those who have a use for the device. As much as we … Read the whole story
Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to … Read the whole story