Consumers clicking on an advertiser's paid-search and social advertisement will double conversion rates, compared with those who only click on the former. Consumers who click on search and social ads … Read the whole story
CVS Caremark has begun putting together a technical team to support search engine optimization (SEO) and ecommerce projects. Investments mean forming a group of … Read the whole story
Microsoft believes it can predict the outcome of some favorite TV competitions like "American Idol," "Dancing With The Stars," and "The Voice." The latest … Read the whole story
For 2013, the average online video ad was about double the price of a national TV commercial. An average online video ad -- for … Read the whole story
LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the … Read the whole story
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The … Read the whole story
With the success of "Patches," no one can question that Dove is a leader in branded video. Within 10 days of release, "Patches" garnered … Read the whole story
My wife and I have seen the future of in-store proximity marketing -- and it is not enough. Targeting the act of buying only … Read the whole story
Mobile shopping is getting bigger faster, even if it still doesn't appear to dominate the purchasing landscape. A new report on mobile shows that … Read the whole story