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"The New York Times" produces more than 300 URLs daily, but media companies like Huffington Post and BuzzFeed have, in just a few years, eclipsed online traffic of "The New … Read the whole story
Publishers Clearing House will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party … Read the whole story
- COMMENTARY
This fall I will watch a ton of football, which means I will see a ton of advertisements for trucks and beer. What if … Read the whole story
The Meeker Internet report estimates that mobile accounts for 20% of time spent, but garners only 4% of all ad spending. Conversely, print now … Read the whole story
- COMMENTARY
Lost in the rhetoric about native advertising is that journalism has always been about the money. The traditional model that has shaped journalism and … Read the whole story
Social relationship platform SocialFlow just scored a partnership with DigitasLBi. Per the pact, DigitasLBi has agreed to offer SocialFlow's algorithm-based technology to clients. At … Read the whole story
- COMMENTARY
Protecting sponsors' rights is no longer about stopping guerrilla marketing in stadia. This World Cup is going to be the first major sporting spectacle … Read the whole story
Because of a far steeper decline than expected in demand in the first quarter, IDC on Thursday lowered its outlook for tablet shipments this … Read the whole story
- COMMENTARY
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful marketers are doing. The 2014 survey examines trends in how often CEOs are … Read the whole story
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
- COMMENTARY
With deal-making in the traditional TV upfront market set to start, one veteran digital brand is pushing -- what else? -- a big new … Read the whole story
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story
