Does seeing a name from a specific brand in an unopened email subject line remind you to pick up a loaf of Oroweat bread and a gallon of Alta Dena … Read the whole story
Microsoft will shutter Bing Ads Express at the end of July, steering search marketers to Bing Ads. The company will make Bing Ads Express … Read the whole story
Even for the most passionate search marketers, Google Tag Manager (GTM) is low on the list of topics to get excited about. But I … Read the whole story
CANNES, FRANCE --Yahoo CEO Marissa Mayer used her presentation to ad industry executives here this morning to essentially make a big product pitch for … Read the whole story
A coalition of Web companies is backing Spokeo in its privacy battle with a consumer who is suing the online data broker for allegedly … Read the whole story
CANNES, FRANCE -- That's what Chief Business Officer Nikesh Arora told attendees at the Lions Festival here could be one of the big innovations … Read the whole story
If Day 1 was all about being bold, Day 2 was a roller coaster ride of bravery. Each session was very different. They tapped … Read the whole story
Worldwide ad revenues will grow 6.4% to $516 billion -- down from the 6.5% the forecaster predicted earlier. While the global ad market is … Read the whole story
It's no secret that global brands are opting to bring programmatic media buying in-house. The list of companies doing this includes Fortune 500 companies … Read the whole story
WPP's The Data Alliance, and Factual, a location data platform, on Tuesday announced a partnership that will allow WPP companies to use Factual's location-based … Read the whole story
Which of today's growing field of Web-connected devices will be tomorrow's equivalent of the Apple Newton or PalmPilot? A recent "Consumer Reports" article spotlighting … Read the whole story
"The way I look at Samsung's dominance over a start-up like Pebble is thinking about Samsung's wide distribution- in multiple countries and outlets and … Read the whole story
Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF … Read the whole story