SearchBlog
Kenshoo has released a formula for investments in paid search and Facebook advertising that it believes will deliver the best campaign success rates. Paid-search performance and conversions rose by 19% … Read the whole story
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
- COMMENTARY
The pace of change when it comes to consumer technology adoption almost never ceases to amaze. Just four short years ago, only 9% of … Read the whole story
COMMENTARYCANNES, FRANCE -- As far as opening questions go, "Ad Age" Associate Publisher and Editorial chief Abbey Klaassen asked a questionable one upon introducing … Read the whole story
- COMMENTARY
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
Virginia's highest state court has agreed to decide whether a small-business owner is entitled to know the identities of people who criticized the company … Read the whole story
COMMENTARYAs the world's most popular sport, soccer is a natural fit with mobile as a truly global communications technology. Wherever a soccer ball is … Read the whole story
COMMENTARYCANNES, FRANCE -- There are many good reasons to watch the Cannes Lions seminars on the closed circuit feed in the press room vs. … Read the whole story
- COMMENTARY
More than 20% of our video viewing now happens on a mobile device or tablet in this world, but a new Ooyala study notes, … Read the whole story
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
COMMENTARYTwo of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is yet another … Read the whole story
Layer, one of the oldest and original innovators in the AR space, has been acquired by Blippar, which uses AR technology to activate magazine … Read the whole story
