More than $3 of every $5 aimed at back-to-school clothes and supplies is spent on college-bound students, with online shoppers spending 37% as these consumers mature and shell out more … Read the whole story
The Super Bowl is known for the commercials, but Google found the World Cup dominated YouTube ad engagement. People watched more than 1.2 billion … Read the whole story
App users are a captive audience. The majority of smartphone owners -- -- 93% -- use apps daily, averaging three hours. About one in … Read the whole story
RealVu, an analytics firm, on Thursday announced the launch of the RealVu Viewable Exchange. As the name suggests, only in-view impressions are tradable on … Read the whole story
CANNES, FRANCE -- After years of going for the dopamine rush, Madison Avenue is focusing on a different chemical in the brain that is … Read the whole story
CANNES, FRANCE -- Global packaged goods marketer Unilever is midway through a mission to transform its marketing -- shifting from "marketing to people" to … Read the whole story
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDiO, an ad optimization tool intended to enable local, state and national campaigns … Read the whole story
Your brain will only work as hard as it has to. And if it makes you feel any better, my brain is exactly the … Read the whole story
About a decade ago, I read in Icono Culture about a trend in which old, outdated strip malls were being refurbished to cater to … Read the whole story
I urge your brand to prepare for the unpredictability of the customer journey. How do you plan for this? Orchestration is your brand's ability … Read the whole story
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
CANNES, FRANCE -- Saatchi & Saatchi's "New Directors Showcase" kicked off the Lions Festival this morning with some high-concept experiential performance art: moody music, … Read the whole story