Here's another opportunity to the U.S. to fall behind in innovation. Marketers and advertising professionals are far more skeptical about new domain extensions than other groups, including their peers in … Read the whole story
Google is working on its own version of OpenSSL, an open-source protocol intended to secure and encrypt the transfer of data across the Internet. … Read the whole story
EBay's newest study on search advertising claims ads have "no measurable benefit" to businesses. In the study, EBay concluded that the ads have very … Read the whole story
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
It's not always apparent why social media users share content. One thing is certain -- 53% of social media users found offensive content made … Read the whole story
Last week Apple made some changes to its developer guidelines that will have an immediate impact on the mobile advertising industry, especially on vendors … Read the whole story
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil.And as I … Read the whole story
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story
Hyper-local data is now available via programmatic media buying, and the implications are huge. Hyper-local targeting mainly uses a consumer's latitudinal and longitudinal coordinates … Read the whole story
Tech analysts and agencies aren't expecting Amazon's Fire Phone to threaten Apple or Samsung, but say it could still provide valuable customer insights to … Read the whole story
Real-time has revolutionised the way online advertising campaigns are bought and sold. Now, though, real-time is a mantra for marketers. But can that actually … Read the whole story
Cannes has shown us, once again, the magic that happens when you give creative people the opportunity to do their best work-whether it's helping … Read the whole story
This is why Apple is investing in voice, and here's how marketers should adapt. Read the whole story