When a mobile Web site is not optimized properly for smartphones, the company's search query results drop two positions in the ranking, according to research released Tuesday by BrightEdge. This … Read the whole story
Microsoft made a move Tuesday to bring the Bing Pulse real-time audience survey tool into live events with help of Bill, Hillary and Chelsea … Read the whole story
YouTube isn't just bad entertainment and good entertainment and kittens and collapsing skateboard ramps and cell phone footage of police brutality. And it certainly … Read the whole story
Brands have been experimenting with ways to integrate television advertising across channels into search engine marketing to capitalize on the real-time influence online offers. … Read the whole story
EBay's newest study on search advertising claims ads have "no measurable benefit" to businesses. In the study, EBay concluded that the ads have very … Read the whole story
Marketers wondering what Google will do with all the domain names they applied for in 2012 no longer need to wonder. Google on Monday … Read the whole story
In its first-quarter financial report, retargeting platform Criteo revealed that mobile accounted for 15% of its revenue in March, up from 10% in December. … Read the whole story
From mobile phones and tablets to laptops and desktops, today's consumers are using an ever-increasing number of devices to access the Web, search for … Read the whole story
Rocket Fuel on Monday announced the launch of Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign … Read the whole story
You probably weren't waiting, but in case you were, Google Glass is here. Promo videos show a wide variety of cases where talking to … Read the whole story
Millennials are digital and social, and when they shop it has nothing to do with a funnel. It's more like a funnel cake: vaguely … Read the whole story
Yesterday I ran across a sponsored advertorial piece that included the question "How do you calculate digital reach and brand impact from moving TV … Read the whole story
How and why are World Cup fans actually using hyper-connected social networks? Mainly to yell "Gooooooal!" at each other. Read the whole story
There are many common myths about email marketing preventing companies from truly gaining the most from this marketing medium. Here for you, I have … Read the whole story