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Page views per online session hit a new low -- 6.93 -- in March 2014, about two fewer pages than in the same month in 2012. IBM attributes the low … Read the whole story
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
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I don't think Google is necessarily making us stupid. It may be freeing up the incredibly flexible power of our minds, giving us the … Read the whole story
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When should marketers automate processes, and when should they consider taking a more hands-on approach? There has been considerable press about programmatic real-time ad … Read the whole story
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
CPC Strategy has become one of less than a dozen Google Shopping partners, playing in the park as one of the smallest companies to … Read the whole story
The consumer shift to mobile reached new milestones last month. Time spent on mobile apps in the U.S. accounted for the majority of time … Read the whole story
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In a quest for better metrics, comScore is pitching a new measurement strategy called "total video." Given the shift to a multiscreen world where … Read the whole story
Pantene, a brand that deserves plenty of credit for reigniting conversations about gender bias, recently released Not Sorry, a video that challenges women to … Read the whole story
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Attention spans are shrinking, content has become bite-size, and brands must market for the snacking consumer. But there is still a home for long-form … Read the whole story
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
COMMENTARYLet me first apologize for beating the drum of viewability once again this week. I don't want to tap the well dry, but I … Read the whole story
