The 2014 FIFA World Cup has had a huge impact on consumer behavior in social and search. Google, Marin Software, and Prime Visibility, among others, released numbers showing that chatter … Read the whole story
"One of the best approaches to finding an acquisition partnership is to not look for one," said George Michie, Rimm-Kaufman Group co-founder and chef … Read the whole story
In 2010, I wrote a book called "Everything I Know about Marketing I Learned from Google." The last chapter focused on "Future-Proofing," where I … Read the whole story
Jessica Stafford, senior director of consumer marketing at the Atlanta-based AutoTrader.com, tells "Marketing Daily" that "Your Car Your Way" is all about personalization in … Read the whole story
It's no secret that many marketers and content creators rely on YouTube for their online video strategies, and superficially it makes sense: it's free, … Read the whole story
At a time when much of the ad industry seems preoccupied with so-called "Big Data," WPP data unit Kantar is investing in visualizing data … Read the whole story
Let's face it, we all lie. Various studies have concluded that the average person lies 1.58 times per day, but frankly, there is some … Read the whole story
The battle over Colorado's "Amazon tax" is moving to the U.S. Supreme Court, which said on Tuesday that it will hear the Direct Marketing … Read the whole story
GroupM's recent announcement that they plan to pull out of all open exchanges by the end of the year is surprising in some ways … Read the whole story
"Meet Albert," the PR pitch read, "the best artificial intelligence friend an advertiser can have." Whoa -- talk about anthropomorphism. Despite the pitch that … Read the whole story
Our industry has already entered a post-advertising era of brand and product marketing. We are in its infancy and barely edging out across its … Read the whole story
Anyone who regularly travels outside the U.S. is likely aware of the growing significance of mobile on shopping activities everywhere. While PC online shoppers … Read the whole story