Search remains the No. 1 digital tactic to acquire customers, but attribution modeling hinders attribution and makes the whole process messy. In the 2014 Shop.org and Forrester Research State Of … Read the whole story
Google has acquired Helsinki, Finland-based drawElements in a move to improve on its mobile 3D graphics services. The startup focuses on optimizing complex graphics … Read the whole story
Back in March of 2012, Google made international headlines with its controversial decision to revise its privacy policy in a way that allowed it … Read the whole story
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
The one thing that all of our high-tech ad targeting is not paying attention to is the cumulative experience it creates for end users … Read the whole story
The sky isn't falling for Microsoft, but CEO Satya Nadella clearly has his work cut out for him. The software giant on Tuesday reported … Read the whole story
An Accenture Interactive online study of about 1,100 CMO and CIO professionals set out to track how the two functions continue to come together … Read the whole story
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a … Read the whole story
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be … Read the whole story
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's … Read the whole story
Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is … Read the whole story
The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new … Read the whole story
Email marketers know the numbers - how many people are opening their email on their phone, how fast this number is growing - and … Read the whole story
Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer than $20 … Read the whole story
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific … Read the whole story
When is native advertising a smart strategy for reaching online news readers? For advertisers, it's critical that their message be highly relevant to audiences. … Read the whole story