SearchBlog
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don't know how to dig out the deep data required for successful campaigns. Lack … Read the whole story
Capping off another busy week for Twitter, the micro-broadcasting giant just acquired security software startup Mitro. Best known for a Web browser extension that … Read the whole story
- COMMENTARY
The gossip is true. The mother of all media measurement, the Gross Rating Point, got her groove on with the man, Digital Measurement, and … Read the whole story
Putting its recent $200 million capital raise to use, Pinterest just bought Icebergs -- a Barcelona-based start-up that specializes in content-organizing and sharing tools. … Read the whole story
- COMMENTARY
Marketers focused on mobile as "a channel" are quickly finding out something their brand heads may not fully understand. It isn't just a channel. … Read the whole story
The World Cup Final had 32.1 million tweets sent during the match between Germany and Argentina. This massive online chatter illustrates a new level … Read the whole story
- COMMENTARY
With more than 30 acquisitions in mobile in the last few months, it almost seems possible that Yahoo might yet be in a position … Read the whole story
Amid the flurry of forecasts about how much (or maybe how little) parents plan to spend outfitting their kids, one clear trend is that … Read the whole story
COMMENTARYWith all the research studies swirling about mobile commerce these days, there's no shortage of numbers. Taken together, some of these numbers can point … Read the whole story
LinkedIn on Thursday reported that revenue rose 47% in the second quarter, with growth in its ad businesses picking up from the prior quarter. … Read the whole story
- COMMENTARY
Don't learn things. Trust me on this one. Learning things is no fun. Once you learn, for example, that Chilean sea bass is not … Read the whole story
Grocery giant Albertsons registered a 432.7% gain, primarily from acquisitions. Boston-based Wayfair had a gain of 52.5%, while Ascena Retail Group, parent of clothing … Read the whole story
COMMENTARYI went back and took a second look at the recent Winterberry Group/IAB report, which said that over 98% of online publishers are taking … Read the whole story
- COMMENTARY
Since I emigrated from Mexico City in 1997, I have lived in the United States. I made the United States my home; I became … Read the whole story
- COMMENTARY
"Always on" means creating and sustaining deeply engaging masterbrand and car cluster communications platforms content all the time and developing ongoing stories across advertising, … Read the whole story
- COMMENTARY
Marketers want to engage audiences. Yet most media spend still targets content, using this as a surrogate for the audiences that frequently consume this … Read the whole story
- COMMENTARY
VentureBeat has posted an article written by Matt Westover, general manager of audience suite at Turn, urging markets to "demand more from [their] data." Read the whole story
