Google has acquired Emu, per the mobile messaging virtual assistant's Web site. The app creates reminders from messages based on time and location, as well as showing movie times and … Read the whole story
Hackers slipping malicious software into online advertisements and emails continue to create risks for brands. In fact, 91.7% of major brands fail to provide … Read the whole story
I recently spoke with Forensiq's David Sendroff, founder and CEO, and Dean Harris, the company's chief marketing officer, about digital ad fraud in the … Read the whole story
Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out and shine … Read the whole story
Yahoo didn't run afoul of an anti-spam law by allegedly sending thousands of SMS messages to the wrong person, the company argues in new … Read the whole story
U.S. social media advertising revenues will exceed $11 billion in 2017, almost double last year's total of $6.1 billion, according to the latest forecast … Read the whole story
Higher costs sent second-quarter profits down 1%, AOL said Wednesday, but the company's ad technology business continued to shine -- contributing to a 20% … Read the whole story
New technologies can now pair the large and diverse reach of terrestrial broadcast radio with mobile engagement to create interactive radio campaigns. Now when … Read the whole story
The gathering, which convenes today, is said to be an industry first. Executives from LinkedIn, Own the Room, The Sales Athlete, as well as … Read the whole story
A coalition of advocacy groups are reiterating their call for a privacy "bill of rights" that would limit marketers' ability to collect or use … Read the whole story
Marking further industry consolidation, programmatic ad platform Rocket Fuel on Tuesday announced its intention to acquire [x+1], a demand-side platform (DSP), for approximately $230 … Read the whole story
As part of our recent focus on wealth, our previous column, "Millennials Are the Future, But Boomers Are Today," addressed where household income and … Read the whole story
NinthDecimal, a mobile ad platform, has entered the programmatic marketplace with the launch of a new offering, dubbed Programmatic Mobile Audience Solution. Buyers can … Read the whole story
Retailers are still falling short when it comes to building out their mobile business through apps, according to a new study. The analysis finds … Read the whole story