SearchBlog
Marketers don't pay attention to geeky hardware stuff, but they should, especially when the technology will make search engines from Baidu and Microsoft run faster. Engineers at Microsoft ran tests … Read the whole story
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its position in mobile marketing and advertising, and audience and tracking services. Read the whole story
- COMMENTARY
Many pundits predicted that 2015 would be the year of mobile. This prediction may have been too conservative, as mobile surpassed desktop Internet use … Read the whole story
ChannelAdvisor on Wednesday reported July search performance for ecommerce, and Amazon and eBay reported same-store sales, which has become a metric for marketers looking … Read the whole story
- COMMENTARY
Some 93% of companies believe data is essential to their marketing success, but on average U.S. marketers believe 25% of the data they use … Read the whole story
Yahoo is buying mobile local search startup Zofari. The company makes the Zofari City Guides app for iOS, Android and the mobile Web, offering … Read the whole story
COMMENTARYThe new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to … Read the whole story
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
COMMENTARYMajor brands and retailers are still in the early stages of testing and rolling out beacons to enhance service and boost sales. But at … Read the whole story
Square just got a big new competitor. Amazon on Wednesday announced its expansion into mobile payments with a new point-of-sale (POS) service that combines … Read the whole story
- COMMENTARY
Many consumers visit brand Web sites on the hunt for videos, but brands don't often offer enough video content to satisfy the demand. Consumers … Read the whole story
Programmatic advertising has woven its way into every channel in marketing, including the most traditional: television. According to a new study from AOL, over … Read the whole story
- COMMENTARY
Despite the marketer's edict that mobile should be an essential part of today's marketing strategy, agencies and clients that market to affluent consumers continue … Read the whole story
Dynamic Yield, an automated real-time content optimization engine, is launching a platform that enables online publishers to give readers a personalized news experience by … Read the whole story
- COMMENTARY
If everyone has a mobile device, why is mobile marketing so difficult for marketers? Why are the companies tasked to deliver mobile marketing opportunities … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
