Monday, August 18, 2014

Around The Net

  • Google: Maps, Location Lets Users Track And Store Their LocationThe Big Picture

    Turn on your phone's GPS and Google knows your whereabouts. Not just one location, but every stop along the way. Google tracks where your smartphone goes and puts "a neat red dot on a map to mark the occasion." per The Big Picture. The post points to a page that allows mobile users to access their history. The mobile number links to the history to see the record of everywhere the user has been from the last day to the past month. Users can "pause" their location history tracking, but Google warns that doing so "will not delete the existing Location History ... ...Read the whole story

  • Ta-Da: Five Features of Enhanced EcommerceClickZ

    Robert Miller explains a new feature that Google calls Enhanced ECommerce, which allows Universal Analytics users to dig deeper into their e-commerce data. He believes it's a good tool to attribute revenue to marketing campaigns and provide directional indicators that help optimize campaigns, bids, keywords, and more. He runs through five features that range from product impressions to shopping behavior analysis. ...Read the whole story

  • Google, Yahoo, Microsoft Sites Top 3 In comScore Desktop Web Properties RankingcomScore

    comScore has released its July 2014, ranking of U.S. desktop Web activity for the top online properties. Google sites ranked No. 1 on desktop with 191.2 million unique visitors, while AddThis topped the Ad Focus ranking with a U.S. Internet reach of 97.7%. Yahoo sites ranked No. 2 on desktop with 165.1 million unique visitors, followed by Microsoft with nearly 165 million, and Facebook with 144 million, respectively.   ...Read the whole story

  • Google, Amazon, Marin Execs Take Ice Bucket Challenge, Donate To ALSYouTube

    Sergey Brin and Larry Page took the Ice Bucket Challenge in aid of ALS after receiving a challenge from Microsoft CEO Satya Nadella, who also challenged Amazon CEO Jeff Bezos. Page said he and Brin would also donate to help Strike Out ALS. Others like Marin Software founder Chris Lien also took the challenge and made a donation. ...Read the whole story

New Research Illustrates Why Going Digital Is An Urgent Matter Of Dollars And Cents

Last month, McKinsey released an interesting study focusing on how patients around the world perceive digital technologies. McKinsey's verdict: consumers want to use digital health tools, but hold back because "existing services don't meet their needs ...More