Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally launched AdWords with … Read the whole story
The Xbox One Tuesday will introduce Reddit and MTV apps to the system, as well as increase functions and tools for Google's YouTube Twitch … Read the whole story
Children laughing while playing in a park, honking horns from a busy Manhattan street intersection, and water running through the rocks of a rushing … Read the whole story
Online travel agencies were among the first Web businesses to feel the full impact of the consumer migration to mobile as customers began using … Read the whole story
AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests … Read the whole story
Forty-eight percent of marketers queried reported that they face challenges in personalizing each customer interaction, and 42% of marketers reported they face challenges with … Read the whole story
Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a … Read the whole story
The Internet of Things is still early in the hype cycle, generating a lot of buzz in marketing circles around the potential for reaching … Read the whole story
Tumblr is partnering with Ditto Labs to help the photo-analytics start-up track brand logos that show up in user posts. Tumblr is positioning the … Read the whole story
TV advertising system manager/provider BlackArrow has added an update to its Advance Advertising System with an "audience-based frequency capping" component, allowing clients to set … Read the whole story
Google has convinced a federal judge to dismiss a lawsuit filed by Illinois resident Alice Svenson, who said Google violated users' privacy by sharing … Read the whole story
Mobile's slice of ad spend is likely to grow over time, but it won't necessarily be in lockstep with share of time. In a … Read the whole story
It's no surprise that most marketing and advertising utilizes visuals to leverage emotion and create a brand experience. Messaging should aim to do the … Read the whole story
The Internet is now ahead of TV, and it shows no signs of stopping its growth. For the first time, the number of broadband … Read the whole story
As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story
According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends … Read the whole story
Our latest data shows that WhatsApp is now the most popular messaging app - being used by 39% of the mobile audience to push … Read the whole story