SearchBlog
Building a community typically requires giving stuff away for free. In the case of Google and Bing, the search engine indexing the best content across the Web partly contributes to … Read the whole story
Views of haul videos, also known as look-what-I-got-here, on mobile devices for back-to-school demonstrate a trend -- mobile devices are becoming the new TVs … Read the whole story
Marin Software wants to make it as easy and transparent to purchase display and video advertising as it is for search engine marketing. In … Read the whole story
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The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is … Read the whole story
Further building out its ad offering, Instagram has rolled out a new set of analytics that will allow advertisers to better see how their … Read the whole story
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Innovid just released data that suggests pre-roll ads placed before videos in the same basic ballpark have a better engagement rate. Except when they … Read the whole story
"As the shopping season draws to a close, budget-conscious parents are likely hoping that end-of-summer sales and promotions will be just what they need … Read the whole story
COMMENTARYThe mobile banner has long been a subject of scorn, annoying users by crowding the smartphone screen and frustrating advertisers with their creative limitations. … Read the whole story
In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story
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Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the … Read the whole story
Mega-merger announced deals spiked the overall media merger and acquisition market in the second quarter of this year from the levels of same period … Read the whole story
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In the shopper marketing business, much revolves around the "sell-in." Read the whole story
Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The … Read the whole story
COMMENTARYAs of June, apps account for seven of every eight minutes of mobile media consumption, according to a new comScore report on U.S. app … Read the whole story
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As you dive into holiday marketing planning and preparation, take time now to make sure that every aspect of your email program gives your … Read the whole story
