Oversaturation of TV and online advertisements never really bothers me because I don't watch much television and I turn a blind eye to annoying ads on the Web. One exception … Read the whole story
Google has moved to secure product-design capabilities for its research X Lab by acquiring Gecko Design to focus on hardware projects. The news, announced … Read the whole story
Have you ever been catfished by a paid advertisement when you were innocently Googling something? Maybe you were trying to get live support for … Read the whole story
The Chinese government plans to launch its own operating system in October to lessen its dependence on Microsoft and Google, as well as build … Read the whole story
If you are an ecommerce merchant, and not aware that Product Listing Ads (PLAs) are transitioning to Google Shopping at the end of August, … Read the whole story
It could be Amazon, not Google, that will spend $1 billion to acquire the site Twitch, in which gamers watch video games being played … Read the whole story
With the back-to-school rush complete, you have a few weeks to take a breath before the madness of the holiday season begins. September is … Read the whole story
Even though smoking rates have dropped from 23% to 9% since the 2000s, exhorting teens not to pick up the habit is a constant … Read the whole story
I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what … Read the whole story
As the American population ages, more marketers are targeting seniors with a whole range of products and services, but many are way off base … Read the whole story
I do believe you can intelligently approach selling on Facebook and Twitter. The key is to use digital technology to ensure that the benefits … Read the whole story
Adform, a Denmark-based ad tech company, on Monday announced the appointment of Nerissa MacDonald as VP of global revenue. She was formerly associate VP … Read the whole story
Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, … Read the whole story