Amazon continues to become an increasingly powerful marketplace as it builds out an advertising platform and home for original content through Twitch -- but it's the possibilities for online video … Read the whole story
The United States National Security Agency (NSA) has built an information-sharing database that allows intelligence community analysts from across the U.S. government to access … Read the whole story
Have you ever been catfished by a paid advertisement when you were innocently Googling something? Maybe you were trying to get live support for … Read the whole story
Millward Brown announced Tuesday the acquisition of InsightExpress, which focuses on media analytics for brand marketers. It puts new technology including programmatic measurement, talent … Read the whole story
While the television industry celebrated itself last night on broadcast television with host Seth Meyers remarking on the irony of the Emmy's honoring so … Read the whole story
Pinterest will launch Tuesday its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow … Read the whole story
There is tremendous opportunity for brands to help consumers quantify aspects of their everyday existence in ways that empower and enrich the customer. Read the whole story
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
In online commerce, there's browsing and then there's buying. We've seen from numerous studies that consumers use multiple devices to research what to purchase … Read the whole story
Despite an apparent slowdown in the expansion of the advertising economy in recent quarters, U.S. ad spending is now projected to grow 4.9% next … Read the whole story
Are you in a bad relationship with your attribution model? There may be several issues at play here, from the cost of using more … Read the whole story
A substantial number of consumers (40%) would be willing to share personal information collected by "wearable" Internet-connected devices in return for discounts or coupons, … Read the whole story
When it comes to mobile advertising, Latin America is still just a tiny fraction of the global market. Figures released by the Interactive Advertising … Read the whole story
Edward Snowden's revelations about the National Security Agency's surveillance have divided opinion among Americans, according to surveys. But a new study shows people have … Read the whole story
In a celebration of the bond between a copywriter and an art director, James H. Goldberg, a "loosely bound but tightly-held collective of advertising … Read the whole story
Content marketing platform OneSpot on Tuesday announced it now supports content retargeting on Facebook, including via the Facebook Exchange (FBX). OneSpot's platform lets advertisers … Read the whole story
The demand chain is simplicity on steroids -identify the right message, deliver the right experience. What consumers demand (or at least want), and it's … Read the whole story
As part of its ongoing war on spam, Facebook on Monday vowed to reduce "click-baiting" headlines, and improve the formats in which shared links … Read the whole story
It was 32% cheaper to buy ads on social channels in Q2 compared to Q1, per Neustar's Q2 2014 Media Intelligence Report, released today. … Read the whole story
Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted … Read the whole story
It's often said that content is king and distribution is queen, but platitudes are a "moral without a fable." That's because relevance is actually … Read the whole story
A new study from MRY concludes that automakers have to do a better job of marketing their connectivity features, which are growing in importance … Read the whole story
Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% … Read the whole story
Instagram is raising the stakes in mobile video with a new app that aims to make every user a mini-Spielberg with tools like tracking … Read the whole story
Twitter on Tuesday further expanded its ad network with the addition of 12 markets in Central and Eastern Europe, as well as Portugal. In … Read the whole story
I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication … Read the whole story