What do you think about after being one of the co-inventors of the original Apple Macintosh? I had the pleasure to speak with engineering genius Marc LeBrun. Vungle announced Thursday … Read the whole story
Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools … Read the whole story
Late last week, the Wall Street Journal broke news that Amazon is "gearing up to more directly challenge Google's dominance of the online advertising … Read the whole story
Twitch just sold for $1 billion dollars. That's not really news. We've become inured to the never-ending stream of tech acquisitions that instantly transforms … Read the whole story
One of the co-inventors of the original Apple Macintosh, Marc LeBrun, has joined the video ad company Vungle to lead its engineering team, which … Read the whole story
A recent study from Google suggests new homeowners and those shopping for homes are a significant target market. While they're searching for a home, … Read the whole story
Americans lag behind their Asian and European counterparts when it comes to online shopping.They tend to research their purchases online, look up reviews and … Read the whole story
Marketers are keen to move deeper into cross-channel marketing, but they also want more from their campaigns. Namely, they want to better understand the … Read the whole story
Five privacy organizations are asking a judge to scuttle Google's $8.5 million settlement of a class-action privacy lawsuit. "The proposed settlement is bad for … Read the whole story
Sojern, a programmatic ad platform for travel advertisers, on Wednesday announced the appointment of Sanjay Wahi as VP of product and insights. Read the whole story
Pack up the flip-flops and deflate the floaties. Kids are heading back to school. And if most of them are like my daughter, it's … Read the whole story
Across the spectrum of mobile advertising, smartphones handily beat out tablets and in-app advertising outpaced the mobile Web in impression volume in the first … Read the whole story
It's easy to say "teens" but it's a whole lot harder to pin down what it means. Sure, there's the simple chronological definition (with … Read the whole story
The outlook for the smartphone market is a bit better than it appeared earlier this year. That's according to the latest forecast from research … Read the whole story
The use of celebrities is one of the most effective creative approaches that a brand can take in branded video, television or print. But … Read the whole story
Fast food consumers' highest volume of impressions come in the evening, when they are mostly gaming, catching up on sports, and tuning into online … Read the whole story
The new Videodubber claims it can dub a 90-minute piece of content into a different language-- or 30 languages if you want--in a matter … Read the whole story