Creating an online business plan that helps small and mid-size businesses grow requires more than honing paid-search and search engine optimization strategies. It means focusing on the basics, and finding … Read the whole story
Drone use is highly controversial in the United States, but that hasn't stopped Google from experimenting with an unmanned delivery service through its Project … Read the whole story
Apple has published new guidelines for developers submitting apps to the iTunes store that serve ads. The Cupertino, Calif. company said it will reject … Read the whole story
In the latest tweak to its ad system, Facebook is extending its ad format for promoting events to mobile screens, along with adding other … Read the whole story
Many publishers are still experimenting with different combinations of labels, fonts, borders and shading to signify native ads mixed in with editorial headlines and … Read the whole story
Iponweb, an ad tech provider, on Friday announced it has signed an agreement to acquire Adternity GmbH, per a release. Adternity describes itself as … Read the whole story
In addition to all its obvious benefits in terms of cat pictures, more and more research suggests that social media has some substantial drawbacks … Read the whole story
Facebook on Thursday confirmed a Bloomberg report that it has begun testing a feature in its mobile app that allows people to search through … Read the whole story
Content marketing gives small and medium-sized companies a momentous opportunity to fight the status quo, leveling the playing field between big corporations and start-ups, … Read the whole story
I recently published an article in the Wall Street Journal suggesting that current efforts to protect consumer privacy in digital media were falling short. … Read the whole story
We've all seen it before - exaggerated or unfounded claims tied to health and wellness products in an attempt to appeal to health conscious … Read the whole story
Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience … Read the whole story