Search engine marketers tying in social advertising campaigns on Facebook, LinkedIn, Pinterest, Twitter, and YouTube want to determine how intent signals in likes, shares and retweets influence a purchase online … Read the whole story
Google inventors have received five search-related patents this week from the U.S. Patent and Trademark Office, ranging from the position of search query ranking … Read the whole story
It's the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, … Read the whole story
EA Sports has partnered with Google to promote its flagship Madden football game by allowing fans to create custom gif ads in real-time based … Read the whole story
You may not have heard of ICREACH, but it has probably heard of you. ICREACH is the NSA's own Google-like search engine. And if … Read the whole story
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns incorporating contests and sweepstakes and … Read the whole story
The Internet as we know it is rapidly changing. Since its public introduction in 1991, we've grown accustomed to the everyday generic top-level domains … Read the whole story
That's according to a new study by the World Federation of Advertisers, which surveyed more than 40 major global advertisers with total annual ad … Read the whole story
While it's easy to write off fraud as a rare occurrence and simply focus on accuracy when selling to media buyers, mobile ad providers … Read the whole story
Google, Vibrant Media and WPP's Media Innovation Group went beyond "routine commercial behavior" when they allegedly circumvented Safari users' privacy controls in order to … Read the whole story
It's official -- advertisers and agencies really do have a "love-hate" relationship with big media companies -- and Google is the brand they love … Read the whole story
Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all … Read the whole story
Toyota employed mobile location-aware targeting along with localized offers this past month that demonstrates how geo-fencing can combine with behavioral profiling in subtler ways. Read the whole story
Digital advertising's viewability problem is getting bigger when it comes to display ads, and the Media Rating Council (MRC) standard for video ads -- … Read the whole story
Google will refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's in-app purchases, … Read the whole story
On Jan. 18, 2012, some of the largest sites on the Web -- including Wikipedia and Reddit -- went dark as part of an … Read the whole story
Tribune's Gracenote, which provides video metadata for interactive programming guides and other digital video information services for media companies and consumers, is augmenting its … Read the whole story
According to the Chief Marketer 2014 B2B Lead Generation Survey, content marketing, website registrations, social media and pay-per-click advertising posted the most significant gains … Read the whole story
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform … Read the whole story