Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but it's changing the face of marketing. … Read the whole story
Adobe has released upgrades to its Primetime Digital Rights Management platform that bring content protection across apps on connected devices like set-top boxes and … Read the whole story
A few years ago, the California Lottery ran a great advertising campaign with the tagline "Somebody's Gonna Lotto, Might as Well be You." I'm … Read the whole story
Bing has released a dashboard giving search marketers a six-month view that digs deeper into several important metrics and key performance indicators (KPIs) like … Read the whole story
From a purely observational context, it strikes me that we're at an interesting cross-roads in generational marketing. So much of what our sports fan … Read the whole story
Yahoo on Monday confirmed extending its native Stream ads to third-party sites through a content recommendation engine that includes sponsored posts. The new offering, … Read the whole story
In the new second edition of my book, "Email Marketing Rules,"I focus more on measuring success than on anything else except permission. That's because … Read the whole story
AOL is expanding its lineup of rich media mobile ads with a new full-page, interstitial unit aimed at attracting brand advertising dollars. The new … Read the whole story
Mobile is finally beating the desktop for shopping at retailer websites. We've seen this coming for some time in a monthly mobile tracking study … Read the whole story
With the relaunch, Microsoft is promising a simpler buying experience for advertisers across platforms, including personal computers, mobile browsers and native mobile apps. MSN … Read the whole story
America's fearless corporate overlords have heard about this social media thing and they know it's important (that's what their caddy says anyway) but they're … Read the whole story
Mobile analytics company Tune, formerly HasOffers, has tapped Truste veteran Saira Nayak to serve as chief privacy officer. Nayak, who joined the 215-employee Tune … Read the whole story
Citing greater accuracy and transparency as well as competition in the local TV audience measurement marketplace, Walt Disney Co.'s ABC Owned Television Stations Group … Read the whole story
One m-commerce platform is seeing a majority of visits to its retailer sites coming from mobile. More important than raw visits is the increased … Read the whole story