Google has made it possible for brands to extend their Shopping Campaigns beyond google.com and into the Google Search Network that includes retailers like Walmart.com as part of the tech … Read the whole story
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build and support an end-to-end marketing management platform from Publicis Groupe that automates and … Read the whole story
The agency MRY released a study this week that analyzed topics that will affect the future of connected cars: changing attitudes toward car ownership, … Read the whole story
Following weeks of fevered speculation and leaks, Apple on Tuesday unveiled a trio of new products including a larger-screen iPhone, a mobile payment service … Read the whole story
There seem to be two distinct types of user technologies in the marketplace right now. Uber only knows stuff about me when I need … Read the whole story
Just weeks after one major agency forecast, Interpublic's Magna Global unit, reduced its outlook for 2014 ad spending, another -- Dentsu Aegis Network's Carat … Read the whole story
Among its trio of high-profile product announcements Tuesday, the Apple Watch may have delivered the biggest "Wow" factor, judging from the crowd reaction at … Read the whole story
MediaMath, a demand-side platform (DSP), on Tuesday announced a partnership with DataXpand, an Latin American audience data firm. DataXpand runs an "audience data marketplace," … Read the whole story
I recently wrote about how silly it is to embed a team of digitally focused folks in your marketing department, call it a team … Read the whole story
In a blow to Fox News Network, a federal judge has ruled that television monitoring service TVEyes makes fair use of Fox News Network's … Read the whole story
We are all content creators who want to create engaging customer experiences, and we're all trying to earn the fleeting attention of consumers across … Read the whole story
Cross-device audience targeting firm Dstillery on Tuesday announced a partnership with attribution company Placed. The companies claim the partnership will help retailers measure the … Read the whole story
Brands that use a disciplined approach, connecting core themes and stories across social and traditional media, succeed in something more tangible by reinforcing their … Read the whole story
The digital ad industry appears to be in the midst of a shift of power when it comes to programmatic trading. A rift has … Read the whole story
One of the challenges in researching the Super Rich is that they are hard to research. In fact, there is very little research out … Read the whole story
Well, here's the greatest thing to have come along since, well, since Tuesday's announcement of the new iPhone. It's a new app called Pitcher. … Read the whole story
Since the beginning of the digital media era, AOL, Microsoft, Yahoo, Google and now Facebook have set the direction, held the most reach, and … Read the whole story
The data is in, and it turns out the larger screen and payment facilities of the iPhone 6 are going to benefit some brands … Read the whole story
The Federal Communications Commission recently sought comments about a proposal to redefine broadband as Internet service of at least 10 Mbps, up from the … Read the whole story