iCrossing's access to Hearst's audience data from 200 million unique monthly visitors across its network of sites and other third-party sources gives a newly formed partnership with Kenshoo an edge. … Read the whole story
Google, Bing, Yahoo and other engines continue to search for ways to keep consumers engaged longer without becoming a nuisance. Google Shopping ads, Flight … Read the whole story
I just caught Tim Cook's live streaming introduction of the Apple Watch (I guess they've given up the long running "i" naming theme). What … Read the whole story
"The wristwatch made the idea of not knowing what time it was seem bizarre; in five years it might seem bizarre not to know … Read the whole story
Combine Apple Pay with iBeacons and what do you get? Aside from a privacy issue there are obvious answers for, you would get wireless … Read the whole story
Google's YouTube will generate an estimated $1.13 billion in revenue from video advertising this year -- up 39% from last year, per research firm … Read the whole story
The stories that seem to are being told as often as successes at this week's Content Marketing World in Cleveland are those of failure … Read the whole story
People may opt to close an ad they see on Facebook for different reasons. Now the social network wants to better understand their thinking … Read the whole story
Elizabeth Wilner, senior vice president of political advertising for Kantar Media Intelligence, predicted that $2.4 billion in political advertising will be spent on broadcast … Read the whole story
The Local Media Consortium, which represents over 50 local media companies with 1,200 individual publications across the U.S. and Puerto Rico, has entered into … Read the whole story
YouTube has nearly 20% of the online video market, but lots of its short, irrelevant videos don't sell anything at all -- so eMarketer … Read the whole story
In a bid to help boost the quality of digital video advertising, video ad management platform Vindico on Wednesday announced that it now allows … Read the whole story
With most of the water poured, ice melted, and buckets returned to the closet, marketers are getting their first look at the full impact … Read the whole story
With the 2014 U.S. midterm elections just around the corner, Targeted Victory, a data management platform (DMP) focused on Republican political media campaigns, is … Read the whole story