Are you loyal to any brands? Marketers look to demographic information such as age and income to predict brand loyalty -- but a recent survey shows that this may not … Read the whole story
Google has paid an undisclosed sum to acquire Polar, a startup with technology used to poll mobile device users for their opinion on a … Read the whole story
We've known each other for a while now, you and I -- since 2007, by my reckoning. So I think it's time to start … Read the whole story
Google announced a program Friday that gives $100,000 cloud credit to startups. Google Cloud Platform for Startups aims to help early-stage companies quickly launch … Read the whole story
You just left the house, you're in your car, and you're halfway down the block when you realize you left your wallet on the … Read the whole story
Google has been hit with a lawsuit by app company SocialZoid, which says its 50-plus apps were wrongly removed from the PlayStore this summer. Read the whole story
When CEO Tim Cook capped off the marathon Apple keynote on Tuesday by bringing out Bono and U2 for a live number, it already … Read the whole story
We know young consumers are picky, and not always easy to please when it comes to marketing. Sometimes a campaign can be so close … Read the whole story
Digital demand-side platforms (DSPs) have set the bar for what today's media planners and buyers require. Intuitive user interfaces, easy application of first- and … Read the whole story
Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. … Read the whole story
More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox … Read the whole story