SearchBlog
Revenue generated through online sales could reach $370 billion by 2017 -- up from $291 billion this year, per Forrester Research -- but many top brands don't have the skills … Read the whole story
Microsoft will make location targeting and ad scheduling improvements to Bing Ads based on feedback from brands using the tools. The move is part … Read the whole story
Attempting to make the latest smartphone technology affordable to the masses, Google introduced Android One Monday at an India launch event in New Delhi. … Read the whole story
Extreme Reach has introduced a new dashboard solution that allows a user to monitor, measure and respond to TV and digital campaigns simultaneously from … Read the whole story
Since last year, Flipboard has ramped up rich media advertising and e-commerce opportunities within the magazine-style app as it moves toward increased monetization. To … Read the whole story
People might use the word "google" as a verb, but Google still has a valid trademark in its name, a federal judge has ruled. … Read the whole story
Varick Media Management on Monday announced its foray into the "programmatic native" space with three major partnerships. The trading desk has partnered with Nativo, … Read the whole story
Programmatic video has truly taken hold -- so much so that it is now the predominant way in which brands buy online video ads. … Read the whole story
It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain … Read the whole story
Al Jazeera Media Network on Monday rolled out an app version of the AJ+ online video network it soft-launched in June on YouTube. Geared … Read the whole story
- COMMENTARY
You've probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you're a … Read the whole story
COMMENTARY"Taking programmatic in-house" is a thing -- and it might be the thing one year from now, if we are to take marketers at … Read the whole story
- COMMENTARY
Twenty years ago, brands treated consumers like a captive audience. A dinner interrupted by cold calls, morning radio playing more ads than music, and … Read the whole story
- COMMENTARY
From his days as Bill Gates' speech assistant to his present role as executive vice president and chief marketing officer, Chris Capossela has witnessed … Read the whole story
