Knowing the psychological profile of women your brand targets with search optimization and paid-search ads will produce better insight into the technology that will capture her attention, and help identify … Read the whole story
JustOne, a charitable pet venture started by actress Katherine Heigl, reached out to Orabrush, which built two multimillion-dollar brands on YouTube, to help save … Read the whole story
When the creative and the media align, mobile display and video campaigns outperform desktop. But it takes discipline, Millward Brown argues in its latest … Read the whole story
Demand for information from Google and YouTube from United States authorities rose 19% during the first six months in 2014, and 150% since the … Read the whole story
The two highest grossing in-store and online shopping days of the year are just around the corner. Last year, Black Friday and Cyber Monday … Read the whole story
Amazon's Twitch landed on Google Chromecast to make watching content on television much easier, but it's not the only company to announce a similar … Read the whole story
Last week, Nielsen released new data showing that the percentage of campaigns using broad demo targeting declined 10% year-over-year, as brands are using increasingly … Read the whole story
In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation … Read the whole story
Dealers need to "accept and embrace this practice as the new status quo and provide complete transparency with price, value and product offering in … Read the whole story
Following through on its promise from last fall to up its game in the mobile programmatic space, Microsoft on Tuesday announced the addition of … Read the whole story
The next great challenge for interface designers is the connected car audio system. Plagued with a limited interface and an overly ambitious agenda of … Read the whole story
A second actor who appears in the 14-minute "Innocence of Muslims" video has sued Google for copyright infringement. Gaylord Flynn alleges in his complaint, … Read the whole story
There's little doubt that we live in an era that's all about Big Data. Everything from businesses to politicians-even online dating sites-heavily rely on … Read the whole story
Kenshoo on Tuesday announced acquiring Facebook Preferred Marketing Developer (PMD) Adquant in a move aimed at bolstering its social and mobile marketing offerings. Kenshoo, … Read the whole story
The recent shift to real-time buying (RTB) and growth of programmatic marketing has changed the traditional way of buying display media, making it more … Read the whole story