Visual content usually guides purchase decisions, especially video. It also prompts searches and sharing. We are more likely to remember brand messages with video. Some retailers have added spin photography … Read the whole story
Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help … Read the whole story
I've ranted about this before -- and, oh yes, I shall rant again! But first, the back story. I needed some work done at … Read the whole story
In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name … Read the whole story
The mobile ad network Todacell, Tel Aviv, will release research Wednesday that suggests matching the color in a mobile advertisement with a country's gross … Read the whole story
The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has a smartphone, … Read the whole story
A fundamental change has taken place in the last 12 months as audiences rapidly migrate from the desktop Web to mobile devices to consume … Read the whole story
Yahoo has dodged a bullet at the Federal Trade Commission, which said this month that it has closed an astroturfing investigation into the company … Read the whole story
Triggit, an ad retargeting platform, on Friday announced a partnership with native ad exchange TripleLift. The partnership opens up TripleLift's native ad inventory to … Read the whole story
Brands have traditionally planned media buys based on gender, geography and white lists of known users as well as buying the Top 20 portals … Read the whole story
The wrapping-around-the-block lines at Apple Stores right before release of a new iPhone model -- and accompanying media coverage -- have become a familiar … Read the whole story
Programmatic will always receive positive and negative comments and headlines. However, what we must never lose sight of is not just campaign results and … Read the whole story
As the 2014 holiday season approaches, marketing attribution remains a problem for many retailers. Fortunately, there are ways to get a better picture of … Read the whole story